PROGRAM OVERVIEW
In this program you will explore the various tasks that a Brand Manager does
You will explore competitor bench-marking to improve a product, customer segmentation, selecting a brand message, and selecting the channel for communication
This program was carefully designed by brand managers to give you a flavor of their job
You can check out our free preview under 'Introduction' and 'Task 1'
CURRICULUM
Personality Test
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Personality Test
Introduction
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About Brand
Task 1 - Understand competitor products to recommend changes (flavour, price, caloric content, etc.)
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Instructions
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Help
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Resources
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Sample Answer
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Resources
Task 2 - Identify the target customer segment to advertise to
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Instructions
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Help
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Resources
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Sample Answer
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Review
Task 3 - Choose the most appropriate ad to communicate your brand message
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Instructions
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Help
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Resources
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Sample Answer
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Review
Task 4 - Analyze different channels of communication on Instagram to choose the most cost-effective channel
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Instruction
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Help
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Resources
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Sample Answer
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Review
Affinity Review
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Affinity Review