-
Personality Test
Tutors

EdVision Labs
PROGRAM OVERVIEW
In this program you will explore the various tasks that a Brand Manager does
You will explore competitor bench-marking to improve a product, customer segmentation, selecting a brand message, and selecting the channel for communication
This program was carefully designed by brand managers to give you a flavor of their job
You can check out our free preview under 'Introduction' and 'Task 1'
CURRICULUM
I. Personality Test
II. Introduction
-
About Brand
III. Experiential Task 1 - Understand competitor products to recommend changes (flavour, price, caloric content, etc.)
-
Instructions
-
Help
-
Resources
-
Sample Answer
-
Resources
IV. Experiential Task 2 - Identify the target customer segment to advertise to
-
Instructions
-
Help
-
Resources
-
Sample Answer
-
Review
V. Experiential Task 3 - Choose the most appropriate ad to communicate your brand message
-
Instructions
-
Help
-
Resources
-
Sample Answer
-
Review
VI. Experiential Task 4 - Analyze different channels of communication on Instagram to choose the most cost-effective channel
-
Instruction
-
Help
-
Resources
-
Sample Answer
-
Review
VII. Affinity Review
-
Affinity Review