PROGRAM OVERVIEW

In this program you will explore the various tasks that a Brand Manager does
You will explore competitor bench-marking to improve a product, customer segmentation, selecting a brand message, and selecting the channel for communication
This program was carefully designed by brand managers to give you a flavor of their job
You can check out our free preview under 'Introduction' and 'Task 1'

CURRICULUM

  I. Personality Test

  • Personality Test

  II. Introduction

  III. Experiential Task 1 - Understand competitor products to recommend changes (flavour, price, caloric content, etc.)

  • Instructions
    Preview
  • Help
  • Resources
  • Sample Answer
  • Resources

  IV. Experiential Task 2 - Identify the target customer segment to advertise to

  • Instructions
  • Help
  • Resources
  • Sample Answer
  • Review

  V. Experiential Task 3 - Choose the most appropriate ad to communicate your brand message

  • Instructions
  • Help
  • Resources
  • Sample Answer
  • Review

  VI. Experiential Task 4 - Analyze different channels of communication on Instagram to choose the most cost-effective channel

  • Instruction
  • Help
  • Resources
  • Sample Answer
  • Review

  VII. Affinity Review

  • Affinity Review